Best SMS Marketing Software 2024

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 SMS is the most powerful communication channel among all other communication channels. It is easily accessible and has the highest opening and response rates. It is the most cost-effective medium and doesn't require any internet connection. This makes it an ideal option for small businesses to have successful marketing campaigns and reach a larger audience base.


Some of the best SMS marketing applications are-
  • Twilio
    Twilio is a CPaaS(communications platform as a service). It is an SMS service provider with its APIs. you can integrate its APIs to your website, and avail all the communication services. It also has no code features with which even people without much coding and programming skills can create custom solutions. It can integrate with many other software applications and tools. You can develop automated marketing campaigns, drip campaigns, call center workflows, autoresponders, SMS surveys, and appointment reminders using Twilio. It has a Twilio Studop through which you can create a visual workflow builder. It also has Twilio’s CodeExchange which has a library of code samples. It helps the users at every step from setting up SMS notifications to building an opt-in application. Twilio's cost per SMS is $0.0075. 
  • SuiteCRM SMS Drip Campaign (Premium)
    With this extension of SuiteCRM, you can send automated drip SMS to customers at specified times or triggered by their activities. It is powered by Twilio SMS API which is the best in the market. Any record can be added automatically to drip based on its status and field. After adding all the records to the drip you can choose when these messages will be sent. You can choose the senders to whom you want to send the drip messages. There is a drip manager dashboard from where you can select which module and field you want to create a drip. You can even create multiple controllers to create a series of automated text messages. There is a separate dedicated dashboard to check the status of records currently in the drip queue. Here you can check the scheduled time, time remaining to send, queue, phone numbers missing, etc. There is a centralized menu from where you can navigate all the options of the plugin.  Its price is $599.
  • SuiteCRM Bulk SMS
    It is an SMS marketing software that allows you to send text messages to a humongous customer base. You only have to choose the recipient and an SMS template. It is powered by Twilio SMS API which is the best in the market. To use this application you need to have a Twilio number with a balance. Every conversation with your customers will be saved in the SuiteCRM and you can view it in the record’s history. There is even a live chat option through which you can seek answers to your queries anytime. Its price is $599.

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