What is Mailchimp Software and how to use it?


 Mailchimp is a marketing automation platform that is particularly famous for its email automation features. It was founded by Ben Chestnut and Dan Kurzius in 2001. Due to its free packages and ease of usage, it has become the most renowned email marketing platform in the world. It is an ideal choice for businesses of all sizes.

You can use Mailchimp for the following purposes

Mailchimp offers innumerable features in its various packages. But even its free version has excellent features. This makes it one of the best in the market. This makes it the best choice for small to medium-sized businesses. Some of the features offered in its free version are
  • Free CRM
    It offers all the features and functionalities that you get in a CRM. it automates many of the everyday tasks like sales, marketing, and customer service tasks. Due to this, you don't need to buy a CRM for yourself also. You get all in one platform. The maximum work you require for your organization will be done by Mailchimp itself. This works as a huge cost-saving factor.
  • Free email marketing
    It has excellent email automation services with which you can easily create and run email marketing campaigns and analyze their results. Also, it offers free email support for 30 days and free access to its Knowledge Base and Marketing Glossary.
  • Free automation
    It offers automation of sales, marketing, and customer service tasks.
  • Free social media management tools
    You get some of the social media tools in the free plan. This makes it easy to run social media campaigns for small businesses.
  • Centralized audience data
    It stores audience data which can be used for insights to make your content personalized for whatever sales, marketing, or customer service task you do.
  • Free surveys
    Surveys and reviews play a very crucial role in understanding the experiences of audiences. This helps in making your services more personalized. Mailchimp offers tools and templates to make survey, feedback, and review forms. You can cater to your audiences in the best way possible.
  • Highlight your brand online
    Using Mailchimp software you can make your brand visible on various online platforms. Like with its social media tools, you can make your brand highlight on social media platforms. With its tools for content, you can make your website appear high on search results and generate more traffic on your website. With its marketing automation tools, you can reach to maximum number of audiences through various platforms.
  • Free websites
    A website is a must if you are starting your own business, YouTube channel, or blog. For any online venture, you need to have a website. With MailChimp's excellent features, you can easily build your website for free.
  • Free domains
    For your websites, you can also get domain names here. You don't need a domain name service provider additionally.
  • Free marketing calendar for your marketing campaigns
  • AI integrated tools
  • Mobile app
    Mailchimp is completely compatible with the mobile.
  • Integrations
    It can integrate with over 250 software applications and tools.

    In order to use Mailchimp you need to create a Mailchimp account on it. Mailchimp is compatible with almost all web browsers, and mobile applications. Hence you don't need to install any software on your computer. For the smooth functioning of Mailchimp, you should enable cookies, popups, and JavaScript.

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