MailChimp Costs Explained: Pick the Right Plan for Your Business

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 MailChimp offers several pricing plans for businesses of every type and size. You will find every option here depending on your requirements and preferences. It also offers a pay-as-you-go alternative. You can even add features and supplements to your plan.

Before discussing the MailChimp pricing you need to understand the term contact.

  • Contact refers to an individual member of your audience irrespective of the fact that Subscribed, unsubscribed, or non-subscribed you. They are included in your contact count.
  • Contact count refers to the number of contacts you store across all of your audiences in Mailchimp. It affects the price of your plan. It does not include archived, cleaned, and deleted contacts.
  • Send refers to the number of individual emails you send. For example, 1 email sent to 500 contacts will be 500 sends.
  • Seats refers to the available number of individual users who have access to your MailChimp account. It depends on the plan you choose.

Types of MailChimp Pricing Plans

There are four types of Marketing plans: Free, Essential, Standard, and Premium.
  • Free:
    It is an ideal plan for beginners who want to grow their audience base, create emails, and all the basics you need to start marketing. It includes up to 500 contacts and 1,000 sends per month. Its daily send limit of 500. The features of the Free plan of Mailchimp software are 1 audience, 1 seat with owner permissions, some email templates, an abandoned email cart, one click of a welcoming email, and basic analytics. With additional fees, you can even add marketing tools like postcards, landing pages, and social ads.
  • Essentials:
    It is best for frequent email senders. It includes up to 500 contacts and after that, the price increases. With this, you can store up to 50,000 contacts. The features included in this plan are 3 audiences, 3 seats, with single email automation, and customer journeys with up to 4 journey points, all email templates of Mailchimp, A/B testing, SMS marketing add-on, scheduled emails, personalized onboarding, and 24*7 customer service in the form of email and chat support.
  • Standard:
    It is ideal for marketers who want to boost their business growth. Its tools and features provide data-backed insights and personalized recommendations to help you create personalized content. It includes 500 contacts, and then the price increases with your contact count. With this plan, you can store up to 100,000 contacts. The features you get with this plan are 5 audiences, 5 seats, customer journeys, pre-built customer journey maps, advanced segmentation, pre-built segments, customizable email templates, multivariate testing, SMS marketing with add-on MMS, personalized onboarding, 24*7 access to email and chat support.
  • Premium:
    It is the best enterprise-level organization. It also provides a support team that specializes in personalized, next-level technical help. It also provides priority assistance with your billing and compliance needs. It includes 10,000 contacts, after which the price increases. Its features are unlimited audiences, unlimited seats, personalized onboarding, SMS marketing with the add-on of MMS, phone support, 24*7 email and chat support, and Glance app support.

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