Which email marketing platform is better, Mailchimp or Omnisend?

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Mailchimp is renowned in the field of email marketing due to its affordable, e-commerce-friendly, and easy-to-use features. Omnisend is purely built for e-commerce businesses. It also has email marketing features. 

Both Mailchimp and Omnisend have email templates and drag-and-drop features in their interface. 

Let's understand which one is better based on several factors

  • Free version

    Mailchimp’s templates are very basic in its free plan. On the other hand, Omnisend gives a lot of professionally built templates in its free version too. It also offers features like smart product recommendations, and automatically including discount codes within emails. Ominsend even allows you to reuse your email templates for future campaigns. Omnisend’s email builder allows you to automatically pull branding from your store add to your email templates and store them in the template library.
     
  • Building a better subscriber list
    Both Omnisend and Mailchimp offer landing pages and forms. These forms are used in multiple ways like as embedding on specific pages of your website, pop-ups, small sign-up boxes added to the header, footer, and inline content, and obtaining email addresses of website visitors. You can also customize these forms according to your requirements and preferences. Omnisend also offers gamification forms which is more effective for exit intent popups

  • Audience segmentation
    As your audience list grows it's very important to segment your audiences. Because it will not be possible to cater to them in a personalized manner. Both Omnisend and Mailchimp software offer segmentation features based on language, geography, demography, age, income, gender, education, occupation, opening rates of emails, call-through action rates, products viewed, purchased, or abandoned from their cart, etc.
    Omnisend allows you to use up to 500 data points in your segments making its segmentation more flexible in comparison to Mailchimp. With Omnisend you can also have unlimited segments. Also, it has a library of pre-built segments. Hence you don't need to build your segments from scratch.

  • Integrations

    Omnisend offers integrations with over 130 software tools and applications. These integrations include advertising, customer support, reviews, and back-in-stock alerts. Mailchimp offers integrations with over 300 applications and web services. 

  • Automation

    Mailchimp offers only basic automation. However omnisend offers advanced automation
    Like you can incorporate additional channels than just email, such as Facebook Messenger, SMS, and push notifications. It also suggests which channel to use in which stage of automation sequence. It allows you to create advanced workflow and use the channels in which audience engages with the most.

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